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About Vimea

We're the people behind the post.

We're the people behind the post.

We're the people behind the post.

Casting, production and paid social under one roof since 2021. Seven people, one group chat, and a bench of 4,000+ creators who make brands worth following.

vimea.studio

Social studio · Melbourne

campaigns

creators

brands

Casting ✦ Production ✦ Paid social

Making brands worth following since 2021. Real people, shot properly, put behind spend that works.

How it started

It started in agroup chat.

It started in agroup chat.

It started in agroup chat.

Three friends, three crafts and one question: what if brands cast the people already talking about them, instead of buying reach? Five years, 48 campaigns and 4,000 creators later, the thread is still going.

Georgie Hammond · Co-founder, casting
Georgie Hammond · Co-founder, casting

Georgie Hammond

Co-founder · Casting

Callum Fraser · Co-founder, production
Callum Fraser · Co-founder, production

Callum Fraser

Co-founder · Production

Nell Whitaker · Co-founder, paid social
Nell Whitaker · Co-founder, paid social

Nell Whitaker

Co-founder · Paid social

Scroll to read the thread · double-tap a message to like it

vimeaGeorgie, Callum, Nell
Tue 9 March 2021
what if we stopped buying reach and just cast real customers
Message…
vimeaGeorgie, Callum, Nell
Tue 9 March 2021
what if we stopped buying reach and just cast real customers
Message…
vimeaGeorgie, Callum, Nell
Tue 9 March 2021
what if we stopped buying reach and just cast real customers
Message…

The crew

Small crew.Big bench.

Small crew.Big bench.

Small crew.Big bench.

Seven of us in Melbourne, three crafts between us, and a bench of 4,000+ creators we cast from. Hover anyone to ask them something.

Seven of us in Melbourne, three crafts between us, and a bench of 4,000+ creators we cast from. Tap anyone to ask them something.

Georgie Hammond

Casting

Georgie Hammond

Co-founder · Casting

Ask me about

Street casting in Footscray

Georgie Hammond

Casting

Georgie Hammond

Co-founder · Casting

Callum Fraser

Production

Callum Fraser

Co-founder · Production

Ask me about

Lighting a kitchen with one lamp

Callum Fraser

Production

Callum Fraser

Co-founder · Production

Nell Whitaker

Paid social

Nell Whitaker

Co-founder · Paid social

Ask me about

The first three seconds

Nell Whitaker

Paid social

Nell Whitaker

Co-founder · Paid social

Rhys Gallagher

Production

Rhys Gallagher

Editor

Ask me about

Jump cuts that don't feel like jump cuts

Rhys Gallagher

Production

Rhys Gallagher

Editor

Tess Brennan

Casting

Tess Brennan

Creator lead

Ask me about

Our bench of 4,000+ creators

Tess Brennan

Casting

Tess Brennan

Creator lead

Declan Moss

Paid social

Declan Moss

Strategist

Ask me about

Hooks that age well

Declan Moss

Paid social

Declan Moss

Strategist

Bridie Larkin

Production

Bridie Larkin

Producer

Ask me about

Shooting 30 reels in a day

Bridie Larkin

Production

Bridie Larkin

Producer

Could be you.

We’re hiring. See the roles below.

Our rules

Five ruleswe post by.

Five ruleswe post by.

Five ruleswe post by.

Swipe through them. They’re the five we check every post against before it goes live, and the five we’ll hold your brand to.

Rule 01

We test three opening frames on every post. The one that stops us scrolling wins.

Rule 01

We test three opening frames on every post. The one that stops us scrolling wins.

Rule 01

We test three opening frames on every post. The one that stops us scrolling wins.

Drag the top card away to see the next rule

Rule 01

1 / 5

Stop the thumb in 1.5 seconds.

If the first frame doesn’t earn a pause, nothing after it matters.

Rule 02

2 / 5

Real people beat perfect people.

We cast customers and creators who already love the thing.

Rule 03

3 / 5

Native first. Pretty second.

It should look like it belongs in the feed, not like an ad that wandered in.

Rule 04

4 / 5

Every post earns its spend.

Paid only goes behind posts that are already winning on their own.

Rule 05

5 / 5

Reply like a human.

Comments are half the post. We answer every one, in our own words.

Join us

Join the group chat.

Join the group chat.

Join the group chat.

For creators

Join the bench.

4,000+ creators across Australia, paid fairly and briefed properly. Tell us what you make, and we’ll match you with brands that fit.

Say hi

Slide intoour DMs.

Slide intoour DMs.

Slide intoour DMs.

Hey Vimea, we’re launching a new range
We’re launching a new range
Georgie Hammond · Co-founder, casting
Georgie Hammond · Co-founder, casting
Callum Fraser · Co-founder, production
Callum Fraser · Co-founder, production
Nell Whitaker · Co-founder, paid social
Nell Whitaker · Co-founder, paid social

Usually replies within a day · hello@vimea.studio

Usually replies within a day · hello@vimea.studio

Now booking new brands

Make your next launch worth saving.

Make your next launch worth saving.

© 2026 Vimea Studio

Made for the feed ✦

About Vimea

We're the people behind the post.

We're the people behind the post.

We're the people behind the post.

Casting, production and paid social under one roof since 2021. Seven people, one group chat, and a bench of 4,000+ creators who make brands worth following.

vimea.studio

Social studio · Melbourne

campaigns

creators

brands

Casting ✦ Production ✦ Paid social

Making brands worth following since 2021. Real people, shot properly, put behind spend that works.

How it started

It started in agroup chat.

It started in agroup chat.

It started in agroup chat.

Three friends, three crafts and one question: what if brands cast the people already talking about them, instead of buying reach? Five years, 48 campaigns and 4,000 creators later, the thread is still going.

Georgie Hammond · Co-founder, casting
Georgie Hammond · Co-founder, casting

Georgie Hammond

Co-founder · Casting

Callum Fraser · Co-founder, production
Callum Fraser · Co-founder, production

Callum Fraser

Co-founder · Production

Nell Whitaker · Co-founder, paid social
Nell Whitaker · Co-founder, paid social

Nell Whitaker

Co-founder · Paid social

Scroll to read the thread · double-tap a message to like it

vimeaGeorgie, Callum, Nell
Tue 9 March 2021
what if we stopped buying reach and just cast real customers
Message…
vimeaGeorgie, Callum, Nell
Tue 9 March 2021
what if we stopped buying reach and just cast real customers
Message…
vimeaGeorgie, Callum, Nell
Tue 9 March 2021
what if we stopped buying reach and just cast real customers
Message…

The crew

Small crew.Big bench.

Small crew.Big bench.

Small crew.Big bench.

Seven of us in Melbourne, three crafts between us, and a bench of 4,000+ creators we cast from. Hover anyone to ask them something.

Seven of us in Melbourne, three crafts between us, and a bench of 4,000+ creators we cast from. Tap anyone to ask them something.

Georgie Hammond

Casting

Georgie Hammond

Co-founder · Casting

Ask me about

Street casting in Footscray

Georgie Hammond

Casting

Georgie Hammond

Co-founder · Casting

Callum Fraser

Production

Callum Fraser

Co-founder · Production

Ask me about

Lighting a kitchen with one lamp

Callum Fraser

Production

Callum Fraser

Co-founder · Production

Nell Whitaker

Paid social

Nell Whitaker

Co-founder · Paid social

Ask me about

The first three seconds

Nell Whitaker

Paid social

Nell Whitaker

Co-founder · Paid social

Rhys Gallagher

Production

Rhys Gallagher

Editor

Ask me about

Jump cuts that don't feel like jump cuts

Rhys Gallagher

Production

Rhys Gallagher

Editor

Tess Brennan

Casting

Tess Brennan

Creator lead

Ask me about

Our bench of 4,000+ creators

Tess Brennan

Casting

Tess Brennan

Creator lead

Declan Moss

Paid social

Declan Moss

Strategist

Ask me about

Hooks that age well

Declan Moss

Paid social

Declan Moss

Strategist

Bridie Larkin

Production

Bridie Larkin

Producer

Ask me about

Shooting 30 reels in a day

Bridie Larkin

Production

Bridie Larkin

Producer

Could be you.

We’re hiring. See the roles below.

Our rules

Five ruleswe post by.

Five ruleswe post by.

Five ruleswe post by.

Swipe through them. They’re the five we check every post against before it goes live, and the five we’ll hold your brand to.

Rule 01

We test three opening frames on every post. The one that stops us scrolling wins.

Rule 01

We test three opening frames on every post. The one that stops us scrolling wins.

Rule 01

We test three opening frames on every post. The one that stops us scrolling wins.

Drag the top card away to see the next rule

Rule 01

1 / 5

Stop the thumb in 1.5 seconds.

If the first frame doesn’t earn a pause, nothing after it matters.

Rule 02

2 / 5

Real people beat perfect people.

We cast customers and creators who already love the thing.

Rule 03

3 / 5

Native first. Pretty second.

It should look like it belongs in the feed, not like an ad that wandered in.

Rule 04

4 / 5

Every post earns its spend.

Paid only goes behind posts that are already winning on their own.

Rule 05

5 / 5

Reply like a human.

Comments are half the post. We answer every one, in our own words.

Join us

Join the group chat.

Join the group chat.

Join the group chat.

For creators

Join the bench.

4,000+ creators across Australia, paid fairly and briefed properly. Tell us what you make, and we’ll match you with brands that fit.

Say hi

Slide intoour DMs.

Slide intoour DMs.

Slide intoour DMs.

Hey Vimea, we’re launching a new range
We’re launching a new range
Georgie Hammond · Co-founder, casting
Georgie Hammond · Co-founder, casting
Callum Fraser · Co-founder, production
Callum Fraser · Co-founder, production
Nell Whitaker · Co-founder, paid social
Nell Whitaker · Co-founder, paid social

Usually replies within a day · hello@vimea.studio

Usually replies within a day · hello@vimea.studio

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