7 brands · 48 campaigns
Work that stoppedthe scroll.
Work that stoppedthe scroll.
Work that stoppedthe scroll.
Work that stoppedthe scroll.
Seven brands, three crafts, and one test for every post: would you stop scrolling for it?
@nalu.cooks
One-pan noodles in 12 minutes, finished with the new chilli crisp.
2.4M
212K
38K
Campaign result
3.2M
views in launch week
Lip oil launch. 14 creators, 6 weeks.
@ama.everyday
Golden hour, zero filter. Packing the lip oil for the weekend.
3.1M
402K
41K
@runwithteo
Week three of the 10K plan. The new trainers finally clicked.
864K
51K
6.2K
@saskia.films
Testing a new city route for the travel series. Part two tomorrow.
1.2M
96K
12K
@nalu.cooks
One-pan noodles in 12 minutes, finished with the new chilli crisp.
2.4M
212K
38K
Campaign result
3.2M
views in launch week
Lip oil launch. 14 creators, 6 weeks.
@ama.everyday
Golden hour, zero filter. Packing the lip oil for the weekend.
3.1M
402K
41K
@runwithteo
Week three of the 10K plan. The new trainers finally clicked.
864K
51K
6.2K
@saskia.films
Testing a new city route for the travel series. Part two tomorrow.
1.2M
96K
12K
@nalu.cooks
One-pan noodles in 12 minutes, finished with the new chilli crisp.
2.4M
212K
38K
Campaign result
3.2M
views in launch week
Lip oil launch. 14 creators, 6 weeks.
@ama.everyday
Golden hour, zero filter. Packing the lip oil for the weekend.
3.1M
402K
41K
@runwithteo
Week three of the 10K plan. The new trainers finally clicked.
864K
51K
6.2K
@saskia.films
Testing a new city route for the travel series. Part two tomorrow.
1.2M
96K
12K
Campaigns
since 2021, across seven brands
’21
’22
’23
’24
’25
’26
Campaigns
since 2021, across seven brands
’21
’22
’23
’24
’25
’26
Creators cast
from a bench of 4,000+
+308
Creators cast
from a bench of 4,000+
+308
Views
across every post we’ve shipped
Views
across every post we’ve shipped
Average ROAS
on spend behind the winners
Average ROAS
on spend behind the winners
Selected work
Every campaign,in one feed.
Every campaign,in one feed.
Every campaign,in one feed.
All
7
Beauty
1
Food & drink
2
Fitness
1
Fashion
1
Home
1
Apps
1
Beauty
TikTok + Reels
Lumi Lab
The lip oil that sold out in nine days.
Fourteen creators, one golden-hour brief, and a six-week paid push behind the posts that took off first.
3.2M
views in launch week
views in launch week
14
creators cast
creators cast
9 days
to sell-out
to sell-out
@mara.glows
Swatching the new lip oil before golden hour hits.
2.1M
318K
44K
Fitness
Shorts + Reels
Kessa
A 10K plan that turned followers into finishers.
+212%
saves vs. category
1.8M
views in 72 hours
Food & drink
TikTok + Stories
Odd Orchard
A summer cider launch made by 30 local creators.
4.1×
return on ad spend
2.4M
people reached
Food & drink
Fernwood
Reels + Stories
Plant-based snacks, sold by the people who pack them for lunch.
61% watched to the end
Home
Plumo
TikTok
A pillow brand people stayed up to watch.
1.1M views after 10pm
Fashion
Tidewell
Reels + Pins
Swimwear tried on by real swimmers, not models.
27K saves in a month
Apps
TikTok + Shorts
Pocket Pantry
The “fridge tour” trend, started by eight creators.
410K
installs in six weeks
−41%
cost per install
Your brand, next.
Tell us what you’re launching and we’ll pitch the first loop.
Inside a loop
Six weeks with Lumi Lab.
Six weeks with Lumi Lab.
Six weeks with Lumi Lab.
Brief
Cast
Shoot
Post
Scale
Week 0
The brief
“Launch a lip oil without it looking like an ad.”
Lumi Lab, the first call
Golden-hour light, real skin
Swatch in the first second
No studio, no script
Week 1
14 creators, cast
@mara.glows
128K followers
96% fit
@runwithjun
84K followers
94% fit
@saturdaysofia
212K followers
92% fit
@nalu.cooks
61K followers
91% fit
@theo.lifts
97K followers
89% fit
@jules.daily
143K followers
88% fit
Screened from 212, for audience fit and reach.
Week 2
One golden-hour shoot
REC 00:42
42 clips
6 hooks
3 edits a day
Week 3
Live on TikTok + Reels
2.1M
860K
1.2M
Weeks 4–6
Spend behind the winners
3.2M
views in launch week
Sold out in 9 days
By the numbers
What the feed paid back.
What the feed paid back.
What the feed paid back.
Views across every campaign
1.2B
2021
2022
2023
2024
2025
2026
Where it ran
share of views
TikTok
46%
Reels
31%
Shorts
15%
Pins
8%
Reels drove 41% of all saves
41% of saves
Hooks that worked
1 POV:
38%
2 Before / after
27%
3 Wait for it…
19%
4 Day in the life
16%
Average return on ad spend
3.4×
up from 2.1× in 2023
Your brand, next in the feed.
Your brand, next in the feed.
Your brand, next in the feed.
Seven brands found their audience in the feed. We’d love to cast for yours.
7 brands · 48 campaigns
Work that stoppedthe scroll.
Work that stoppedthe scroll.
Work that stoppedthe scroll.
Work that stoppedthe scroll.
Seven brands, three crafts, and one test for every post: would you stop scrolling for it?
@nalu.cooks
One-pan noodles in 12 minutes, finished with the new chilli crisp.
2.4M
212K
38K
Campaign result
3.2M
views in launch week
Lip oil launch. 14 creators, 6 weeks.
@ama.everyday
Golden hour, zero filter. Packing the lip oil for the weekend.
3.1M
402K
41K
@runwithteo
Week three of the 10K plan. The new trainers finally clicked.
864K
51K
6.2K
@saskia.films
Testing a new city route for the travel series. Part two tomorrow.
1.2M
96K
12K
@nalu.cooks
One-pan noodles in 12 minutes, finished with the new chilli crisp.
2.4M
212K
38K
Campaign result
3.2M
views in launch week
Lip oil launch. 14 creators, 6 weeks.
@ama.everyday
Golden hour, zero filter. Packing the lip oil for the weekend.
3.1M
402K
41K
@runwithteo
Week three of the 10K plan. The new trainers finally clicked.
864K
51K
6.2K
@saskia.films
Testing a new city route for the travel series. Part two tomorrow.
1.2M
96K
12K
@nalu.cooks
One-pan noodles in 12 minutes, finished with the new chilli crisp.
2.4M
212K
38K
Campaign result
3.2M
views in launch week
Lip oil launch. 14 creators, 6 weeks.
@ama.everyday
Golden hour, zero filter. Packing the lip oil for the weekend.
3.1M
402K
41K
@runwithteo
Week three of the 10K plan. The new trainers finally clicked.
864K
51K
6.2K
@saskia.films
Testing a new city route for the travel series. Part two tomorrow.
1.2M
96K
12K
Campaigns
since 2021, across seven brands
’21
’22
’23
’24
’25
’26
Campaigns
since 2021, across seven brands
’21
’22
’23
’24
’25
’26
Creators cast
from a bench of 4,000+
+308
Creators cast
from a bench of 4,000+
+308
Views
across every post we’ve shipped
Views
across every post we’ve shipped
Average ROAS
on spend behind the winners
Average ROAS
on spend behind the winners
Selected work
Every campaign,in one feed.
Every campaign,in one feed.
Every campaign,in one feed.
All
7
Beauty
1
Food & drink
2
Fitness
1
Fashion
1
Home
1
Apps
1
Beauty
TikTok + Reels
Lumi Lab
The lip oil that sold out in nine days.
Fourteen creators, one golden-hour brief, and a six-week paid push behind the posts that took off first.
3.2M
views in launch week
views in launch week
14
creators cast
creators cast
9 days
to sell-out
to sell-out
@mara.glows
Swatching the new lip oil before golden hour hits.
2.1M
318K
44K
Fitness
Shorts + Reels
Kessa
A 10K plan that turned followers into finishers.
+212%
saves vs. category
1.8M
views in 72 hours
Food & drink
TikTok + Stories
Odd Orchard
A summer cider launch made by 30 local creators.
4.1×
return on ad spend
2.4M
people reached
Food & drink
Fernwood
Reels + Stories
Plant-based snacks, sold by the people who pack them for lunch.
61% watched to the end
Home
Plumo
TikTok
A pillow brand people stayed up to watch.
1.1M views after 10pm
Fashion
Tidewell
Reels + Pins
Swimwear tried on by real swimmers, not models.
27K saves in a month
Apps
TikTok + Shorts
Pocket Pantry
The “fridge tour” trend, started by eight creators.
410K
installs in six weeks
−41%
cost per install
Your brand, next.
Tell us what you’re launching and we’ll pitch the first loop.
Inside a loop
Six weeks with Lumi Lab.
Six weeks with Lumi Lab.
Six weeks with Lumi Lab.
Brief
Cast
Shoot
Post
Scale
Week 0
The brief
“Launch a lip oil without it looking like an ad.”
Lumi Lab, the first call
Golden-hour light, real skin
Swatch in the first second
No studio, no script
Week 1
14 creators, cast
@mara.glows
128K followers
96% fit
@runwithjun
84K followers
94% fit
@saturdaysofia
212K followers
92% fit
@nalu.cooks
61K followers
91% fit
@theo.lifts
97K followers
89% fit
@jules.daily
143K followers
88% fit
Screened from 212, for audience fit and reach.
Week 2
One golden-hour shoot
REC 00:42
42 clips
6 hooks
3 edits a day
Week 3
Live on TikTok + Reels
2.1M
860K
1.2M
Weeks 4–6
Spend behind the winners
3.2M
views in launch week
Sold out in 9 days
By the numbers
What the feed paid back.
What the feed paid back.
What the feed paid back.
Views across every campaign
1.2B
2021
2022
2023
2024
2025
2026
Where it ran
share of views
TikTok
46%
Reels
31%
Shorts
15%
Pins
8%
Reels drove 41% of all saves
41% of saves
Hooks that worked
1 POV:
38%
2 Before / after
27%
3 Wait for it…
19%
4 Day in the life
16%
Average return on ad spend
3.4×
up from 2.1× in 2023
Your brand, next in the feed.
Your brand, next in the feed.
Your brand, next in the feed.
Seven brands found their audience in the feed. We’d love to cast for yours.